Simonelli Group

After Sales Technical Specialist (Middle East & East Africa)

Scope of the role:

We are seeking a skilled After-Sales Technical Specialist to join our team at our Dubai office. Based at the Simonelli Group Middle East Branch, the successful candidate will oversee after-sales technical activities across the Middle East and East Africa, providing exceptional technical support for our coffee machines and grinders while strengthening relationships with distributors, key accounts, and coffee chains.

The ideal candidate will have hands-on experience in diagnosing, repairing, and maintaining coffee equipment, combined with a customer-oriented and commercial mindset. This role involves remote troubleshooting, international travel for technical support and training, after-sales meetings, and sales support to ensure outstanding customer satisfaction and long-term business growth.

Key Responsibilities:

  • Perform technical interventions, diagnostics, and repairs on coffee machines (both mechanical and electronic components).
  • Provide after-sales support, including troubleshooting, maintenance, and guidance on machine operation.
  • Conduct preventive maintenance and inspections to ensure machines operate at peak performance.
  • Deliver technical training to distributors, technicians, and customers throughout the Middle East and East Africa.
  • Collaborate with the technical team to identify recurring issues and implement corrective actions.
  • Assist customers with technical inquiries and provide clear instructions on machine operation and maintenance.
  • Document all service activities, including repairs, replacements, and customer interactions.
  • Support the sales team with technical expertise during customer visits, demonstrations, and project discussions.
  • Build and maintain strong relationships with distributors, specialty coffee partners, and international coffee chains by providing both technical and commercial support.
  • Participate in after-sales meetings, customer visits, and industry events.
  • Stay updated with the latest coffee machine technologies and industry best practices.

Key Competencies and Requirements:

  • Bachelor's degree in Electronics, Mechanical Engineering, or a related technical field (or equivalent practical experience).
  • Strong troubleshooting and problem-solving skills.
  • Ability to read and interpret technical manuals, wiring diagrams, and schematics.
  • Excellent communication and customer service skills.
  • Fluent in English; Arabic is highly preferred.
  • Commercial mindset with a sales-oriented approach, capable of developing relationships with distributors and managing key coffee chain accounts.
  • Ability to work independently while collaborating effectively within an international team.
  • Willingness to travel extensively across the region (approximately 40–60% of the time).
  • Comfortable delivering technical and commercial presentations to customers.
  • A European passport is preferred to facilitate frequent international travel across the Middle East and East Africa.
  • Proven experience in repairing and maintaining professional coffee machines or similar equipment is preferred.
  • Basic knowledge of imaging technology is considered a plus.

Place of work: Dubai, UAE

Simonelli Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to disability, gender identity or expression, sexual orientation, age, ethnicity, religion, or any other characteristic protected by applicable local laws.

This job posting reflects our commitment to Diversity, Equity & Inclusion.

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