(I) Reserved to AW - Editorial Strategy & Customer Communications
Communication
About the job
Are you eager to take a new opportunity?
Are you looking for a challenging and dynamic environment where to build your professional career?
Description
We are looking for an Editorial Strategy & Customer Communications to join our headquarters at Sant’Agata Bolognese (BO), reporting directly to the the Communication Director, and functionally to the Coordination of Brand & Corporate Communications.
He/She is responsible for defining and governing the editorial strategy across all external communication channels, ensuring consistency of messaging, alignment with communication objectives, and effective deployment of content throughout the communication ecosystem.
In parallel, the role oversees the editorial management and continuous development of customer-dedicated communication channels, creating engaging contents that strengthen customer relationships and support the brand's positioning.
Your main activities will be:
Editorial Strategy & Governance
- Define and maintain the overall editorial strategy for external communications, ensuring alignment with corporate priorities, communication objectives, and key brand messages
- Develop and coordinate the integrated editorial calendar across all communication channels and functions, ensuring consistency and harmonization
- Coordinate editorial planning processes and oversee content workflows, ensuring timely development, approval, and publication of communication materials
- Develop targeted communication plans, defining key messages, channels, and timelines
- Support the optimization of communication projects through structured planning methodologies and project management tools
- Collaborate with internal stakeholders to identify communication priorities and translate them into effective editorial initiatives
Customer Communications
- Own the editorial strategy, planning, and content management of customer-facing communication channels (Unica App, Magazine, Lamborghini.com website)
- Lead the development and evolution of Lamborghini Magazine, overseeing editorial planning, content creation, contributors management, and publication activities
- Manage the editorial strategy and publishing activities of the Unica App, ensuring a consistent and engaging user experience
- Create and publish customer-oriented news on Lamborghini.com website, ensuring alignment with brand tone of voice and communication objectives
- Develop innovative editorial formats tailored to customer audiences, in collaboration with internal teams and external partners
- Support budget planning and monitoring for customer engagement initiatives and editorial projects
About you
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field
- Master's Degree in Communications, Marketing, Media Management, or related disciplines is considered a plus
- At least 3 years’ experience in communications preferably in the luxury automotive field
- Previous experience in dealing with external agencies
- English & Italian knowledge, German will be considered a plus
- Content Strategy and Editorial Planning
- Project management
- Copywriting and Editorial Writing
- Digital Communication and Customer Engagement
- Budget Planning and Monitoring
- Strategic Thinking
- Planning and Organizational Skills
- Creativity and Storytelling Mindset
- Strong Interpersonal and Stakeholder Management Skills
- Collaboration and Teamwork
On top of your HR business partner, the recruiting team is at your disposal for preliminary and free information MARIKA BONOMO.
For further technical details regarding the position, you can contact the hiring manager TIM FLORIAN BRAVO SANCHEZ.
If you are interested in taking a new professional opportunity, please submit your application by August 31st.
Kindly note that this group selection process does not involve an expatriate package; the position will be filled through a local hiring contract. Employees interested in applying for this opportunity are kindly requested to inform their company of their intention to apply prior to submitting their application.
We are an Equal Opportunity Employer, which is why applications will be considered regardless of race, color, religion, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other legally protected status. We welcome applications from anyone who feels they fit the profile we are looking for and who wants to contribute to create an increasingly inclusive culture in a diverse ecosystem.