Poland Marketing Executive
About us
Aruba S.p.A. is the leading Italian cloud provider and the foremost company in Italy for data center services, cloud solutions, hosting, trust services, email, PEC, and domain registration.
As a Group, we are committed to contributing to the digital transformation of the country by daily aligning our goals with citizens and businesses. We support their activities with cutting-edge technologies and the utmost respect for the environment.
Our objective is to provide customers with the best possible service, characterized by quality, honesty, availability, and transparency. To achieve this, we emphasize teamwork, believe in fairness, and foster collaboration among teams.
Role Overview
The main objective of the role will be the management and coordination of marketing activities for the go-to-market of new products in Poland.
You will work closely with the Product Marketing Manager and with a cross-functional team (content editors, graphic designers, UX designers, frontend developers, etc).
In particular you will be responsible for:
- Market and competitive scenario analysis.
- Target (personas and archetypes) analysis through quantitative and qualitative research methods.
- Adaptation of the marketing strategy (value proposition, key selling points, messages, tone of voice. Etc.) for the polish market.
- Briefs creation for creative concept requests (visuals for display campaigns, radio spots, TV spots, etc.)
- Content strategy definition (editorial plan).
- Customer journey analysis and optimization (site, cart, service communications, reserved areas, panels, etc.).
- Promotion methods and sales channels definition.
- Up-selling and cross-selling strategies definition.
- Media plan development.
- Suppliers contacts management.
- Digital advertising campaigns management.
- Direct Email Marketing management.
- Traffic and conversion analysis with Google Analytics.
You're the Ideal Candidate if You Have
- Bachelor’s degree in marketing, communications or related field.
- At least 3 years' experience as marketing specialist or similar role.
- Polish native speaker.
- Fluent English speaker.
- Experience with product launches and integrated marketing campaigns.
- Excellent communication and writing skills.
- Strong time management and organizational abilities.
- Solid computer skills, including MS Office.
- Preferable knowledge of a second language (french/spanish/german).
What We Offer
- Ongoing training with structured induction plans for new hires and role-specific paths.
- If applicable to the role, the opportunity to work in an agile manner due to company policies.
- Collaborative and smart working environment.
- Potential for professional growth.
- Ticket Restaurant benefits.
Work Location: Poland